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Tips for Getting Your Ecommerce Store Ready for Christmas

The Christmas shopping season is quickly approaching, which is great news for your e-commerce store, but it also means that you need to do some extra work to make as many sales as possible. So what can you do to get your store ready for this huge holiday? Keep reading for a few helpful tips.

Revisit Your Site’s User Experience

Visitors to your online store will only stick around to do some shopping if the user experience is pleasant. Therefore, this is the best time to take a look at whether or not you are offering an engaging shopping experience, or if you need to make some changes to the way that people can search for products, read about them, and add them to a cart for quick and easy checkout. If you find that you need help with revamping your online store, check out the products at weaveability.com

Set Up Sales and Promote Them on Social Media

Shoppers have a lot of options during the holiday season in terms of where they can go to find the perfect gifts for their friends and family. Even though online shopping has definitely become more popular over the last few years, they can still head to local brick and mortar shops if they can’t find the best deals online.

If you want to increase sales for Christmas, you have to price your products competitively and offer a lot of sales and discounts throughout the season, not just on Black Friday and Cyber Monday. Take some time to communicate with your shoppers on social media to let them know about upcoming sales. Also use pay-per-click advertising to expand your reach, and reconfigure your e-commerce store with a new design that reflects the holiday and its special sales.

Set Up Gift Guides and Bundles

Another way to attract and retain customers on your website is by helping them find the perfect gifts. After all, a lot of people struggle when it comes to holiday gift buying, so if you can set up gift guides that will help your customers generate ideas, you can encourage them to stick around and shop. A holiday gift guide could be provided in the form of a blog post, a lookbook, or a sidebar on your site. And if you want to go a step further, you can even bundle gifts, such as a man’s shirt and tie or a woman’s scarf and purse, to further entice people to make a purchase. 

Add a Live Chat Feature

If you don’t already have a live chat feature on your e-commerce shop, it’s definitely time to add one. This level of customer service simply can’t be beat because customers don’t have to wait to get answers during the holiday shopping rush. 

With the handy tips above, you can easily get your e-commerce store ready for all of the shoppers that will be headed to it for the holiday season. Done right, you can make your store appealing enough to generate the highest sales volumes of the year.

 

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