5 Qualities of a Strong Website

Designing an appealing website packed full of original content is essential for achieving online visibility in 2022, and you don’t need to be tech-savvy thanks to readily available website builders and templates. However, if you want to beat your competition to the top of search engine result pages (SERPs), you will need to optimize your website to fit the Google algorithm and societal needs.

If you’re looking to elevate your website game, you can take advantage of the following five essential qualities.  

Easy Navigation 

People have no patience when it comes to web browsing, so they’re not going to spend time learning how to use your website. Therefore, you need to make the user interface simple by creating clear menus. Further, your website should follow the same visual cues on every page, which helps to promote a seamless user experience.  

If you’re struggling to design your website logically, you can turn to a third-party web designer - our go-to is Hertfordshire web design company Link Digital. They will take your business needs and turn them into a quality website, which takes into account your brand vision. Further, they will support your business by improving your marketing and SEO efforts.  

Mobile Optimization 

According to Statista, more than half of all web traffic comes from mobile devices, which is why the Google algorithm now favours mobile optimization. If you’re using WordPress, the easiest way to do this is through a web builder like Elementor, which will have a specialised responsive mode for designing at different aspect ratios.  

Brand Appeal 

Your website is an extension of your company, which is why it needs to reflect your values. Therefore, your website must be proofread and polished. To do this, you should use quality photos, have an uncluttered layout, and only upload content that serves a purpose. If your website looks appealing and runs well, it will tell customers that you care about your business.  

Quality Original Content 

Site visitors are looking for an easy ride, so use basic language, use correct spelling and grammar, and ensure content answers questions. Your website needs to provide information that can’t be found on competitor sites, otherwise, your readers have no reason to keep returning. If you use regurgitated content on your website, Google’s algorithm will place you lower on the SERPs.  

Call to Action 

Your readers aren’t going to navigate to certain content or buy particular products unless you tell them to, which is why you need a solid call to action (CTA). For example, if you’re trying to increase social media followers, your CTA may read “Now follow us on social media” - you will include a hyperlink to the desired landing page/platform.  

Websites are the online door to your business, which is why they need to entice browsers to stay. You can achieve this by portraying your brand’s message through your content, making the site easy to navigate, and ensuring all content serves a purpose. People won’t stay on your website if it takes too much effort.  

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