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Clarks Village Appoints Geometry PR

Premium South West shopping destination, Clarks Village has appointed Geometry PR to generate regional news coverage and increase awareness of the shopping outlet throughout the South West.

Clarks Village is located in the heart of Somerset, just one mile from the world famous town of Glastonbury, and is quickly becoming the ‘go to’ destination in Somerset for high street and designer shopping offering unbeatable discounts of up to 60% off RRP. The shopping outlet also has a stylish restaurant terrace and a number of coffee shops.

As part of their new appointment, Geometry PR will be providing an ongoing campaign that uses a combination of traditional, digital and social media to reach specific consumer groups and extend the reach to consumers living on the cusp of the radius. This includes targeting of South West media, bespoke targeting of national consumer glossy magazines (fashion focus) as well as developing a targeted social media campaign.

Lucy Graham, Marketing Manager at Clarks Village, said of the appointment; “We had a very specific brief for our chosen PR agency and wanted a partner who was local to the area and understood our brand and our values. Geometry PR was shortlisted and selected as our chosen PR agency due to its successful PR background and forward thinking ideas to promote Clarks Village as the premium shopping destination that it is. We look forward to working with them in 2015 and seeing their creative campaigns in action.”

Linda Donaldson, Managing Director of Geometry PR added; “As a local agency we are delighted to be working with such a well-known established brand.

“Clarks Village is undoubtedly a great shopping destination for younger people and families, and with new stores arriving this year, including a brand new 5,000 sq.ft Superdry store, we want to improve customer engagement on all levels with our PR campaigns. We will be focusing on the outlet’s strong fashion credentials to promote Clarks Village as a stylish shopping destination that people will happily travel to for a rewarding day of shopping.”

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