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Clarks Village Introduces ‘Texting Lanes’

Clarks Village designer shopping outlet has become the first retail centre in the UK to introduce dedicated ‘texting lanes’ to allow the safer and more efficient use of mobile and smartphones by people walking along busy malls.

The texting lanes, which are clearly marked throughout the village, also feature innovative signal boosting technology built into the lanes to ensure users never lose signal whilst on the move.

“We live in a modern connected world and have noticed the phenomenal increase in mobile and smartphone use from our customers,” explains Geoffrey Nidd, Centre Manager of Clarks Village.

“While we appreciate the desire to constantly communicate for work or social reasons, this does sometimes present a congestion problem on our busy malls. So in the interests of safety and convenience for our customers, Clarks Village has launched a new ‘Texting Lane’ initiative for the ever increasing number of our shoppers using mobile phones whilst shopping. We believe this initiative will ease the pedestrian flow and prevent the frustration of our non-texting visitors.

“The addition of the in-built signal boosting technology is already proving very popular with early users and we have noticed a marked increase in people tweeting about their purchases and sharing details of special offers they have noticed in the village.”

Texting lanes have become popular in Tokyo as a way to ensure pedestrian safety in a city where an estimated 8 out of 10 pedestrians use smartphones as they walk.

“We are looking to further develop our texting lanes with the inclusion of 4G, and to further ensure the safety of texters, the second phase development will include wrapping the steel columns of our canopies in foam rubber, similar to the protective wraps found around the bottom of rugby goal posts.”

Clarks Village Outlet Shopping is the premium South West shopping destination with over 90 discount designer and high street stores and a stylish restaurant terrace. With over 1,400 parking spaces it also features the largest Clarks Shoes Outlet store in the world, and it was the first ever shopping outlet to open in the UK.

For more information visit www.clarksvillage.co.uk

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